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 E-Communications   Competitive Edge

Flying by wire

WAP technology offers a cut-down internet on the move. Used imaginatively it can provide the business benefits of timely information, says Rene Schuster.

Estimates from the main forecasting and research houses indicate that there are more than 200 million wireless subscribers in the world today - and there will be more than 530 million by next year.

The same sources forecast that the number of subscribers will break through the 1 billion mark by 2004.

Nokia, one of the leading players in the mobile market, is slightly more pessimistic, forecasting the 1 billion subscriber mark will not be reached until 2005. Nokia, Ericsson and Motorola between them share around 50% of the market.

The new wave of wireless devices includes the ability to hook up to and browse the internet. As the technology matures and the WAP gateway infrastructure becomes more pervasive, the ability to interact with diaries, send and receive e-mail and track stocks will become commonplace.

The latest figures also indicate that a substantial portion of the phones sold in 2004/5 will have multimedia capabilities, including the ability to push and pull audio and streaming video information from the internet.

As the brightest minds start to focus on WAP applications for real business situations, WAP-enabled phones will begin to offer businesses significant opportunities for streamlining and enhancing some operational areas and open up other areas in which to create competitive advantage.

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International Consultants' Guide November 2000
Copyright © 2000 Prime Marketing Publications