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eWare |
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eWare believes that to succeed in the current business environment, companies need a strategy that enables their customers, partners and employees to build knowledge of one another and so build loyalty, satisfaction and good business. To do this properly, says eWare, companies need a single, 'bullet-proof' e-customer relationship management (e-CRM) system that is able to build a complete picture of every customer and to deliver a personalised and valuable service to each customer. The system also needs to be accessible enough to inform and be informed by customers however they choose - ie, phone, e-mail, personal digital assistant, web self-service and WAP. eWare believes that a full e-business solution needs to include all of these elements in order to succeed. Approach Founded in 1997, eWare set out to develop a solution it felt traditional CRM vendors were ignoring - a thin client e-CRM solution that could be accessed through any standard internet-enabled device. The product, eWare, is an e-CRM system that sits on a wireless and internet framework. This framework allows the entire organisation to be integrated on a single system and for this same system to be shared with the customer base.. More... |
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International Consultants' Guide November
2000 |
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