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Supplier Profile eWare

eWare

www.eware.com

eWare believes that to succeed in the current business environment, companies need a strategy that enables their customers, partners and employees to build knowledge of one another and so build loyalty, satisfaction and good business.

To do this properly, says eWare, companies need a single, 'bullet-proof' e-customer relationship management (e-CRM) system that is able to build a complete picture of every customer and to deliver a personalised and valuable service to each customer.

The system also needs to be accessible enough to inform and be informed by customers however they choose - ie, phone, e-mail, personal digital assistant, web self-service and WAP.

eWare believes that a full e-business solution needs to include all of these elements in order to succeed.

Approach

Founded in 1997, eWare set out to develop a solution it felt traditional CRM vendors were ignoring - a thin client e-CRM solution that could be accessed through any standard internet-enabled device.

The product, eWare, is an e-CRM system that sits on a wireless and internet framework. This framework allows the entire organisation to be integrated on a single system and for this same system to be shared with the customer base..

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International Consultants' Guide November 2000
Copyright © 2000 Prime Marketing Publications