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 E-Supply Chain   Customer Relationships

Freedom from chains

E-supply chains can form a flexible web of relationships. Andrew Mills and Burton White outline 12 strategies for success.

Most companies have focused their internet efforts on the front end of the business: selling and customer service. But there are tremendous gains to be made at the back end as well. The supply chain - typically linear and reactive - can become an agile and dynamic web of relationships that gives a company and its business partners access to all the information they need, whenever and wherever they need it.

What's more, web-enabled supply chain management (e-SCM) can dramatically cut costs and improve efficiency, putting companies in the best possible position to compete in the connected economy.

A supply chain encompasses the entire network of suppliers, factories, warehouses, distribution centres and retailers through which raw materials are acquired, transformed into products and delivered to the customer through distributors and retailers. The chain is typically designed around functions rather than process; it's a complex and relatively static entity.

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International Consultants' Guide September 2000
Copyright © 2000 Prime Marketing Publications