International Consultants' Guide

Issue Contents

Supplier Profile Xchange

Xchange

www.xchange.com

Exchange Applications (now doing business as Xchange) was founded in 1995. Its headquarters are in Boston with offices in EMEA, Asia Pacific and the US. Xchange employs over 500 staff across four continents providing support and services.

Xchange aims to help businesses optimise and strengthen their customer relationships through relevant, personalised communications. It believes a company should have a broad view of their customers, ensuring that their experience of the enterprise is satisfying from any angle. However, managing customer relationships does have challenges, such as:
Which customers will drive revenue growth?
Which customers will account for most of the profits?
How can one acquire, retain and grow relationships with the most profitable customers?

Meeting and answering these challenges has become increasingly complex, says Xchange, because:
Customers interact with companies through multiple channels.
Customers can decide when and how to communicate with a company.
Customers are demanding the ability to ‘opt in’ (or receive) these communications from companies.
To build a single view of customers and personalise their experience, companies have to combine external data sources with internal customer information while adhering to strict consumer opt-in rules and privacy concerns.

More - Register now to read the full on-line ICG articles

Top