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MapInfo |
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MapInfo Corporation is a $96 million provider of location-based business intelligence solutions. These aim to enable public and commercial sector organisations to establish, manage and grow their customer relationships by using ‘location’ to transform information into business advantage. MapInfo has over 600 employees worldwide and 500,000 users, spanning most industry sectors. It is headquartered in Troy, NY, with its European head office in the UK. MapInfo data, software and solutions are available in 21 languages through a network of field sales offices, strategic partners and resellers in 58 countries. Business approach MapInfo believes the value of ‘location’ is critical to the customer relationship management process, with key business decision making intelligence stemming from this. The cornerstone of all MapInfo solutions is location information. Data such as customer addresses, phone numbers, store sites, service and sales territories, and the location of mobile customers or workers can be used to provide information such as customer buying patterns, demographic and lifestyle information, nearby businesses, routing directions, traffic patterns and more. |
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International Consultants' Guide January
2001 |
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