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After the gold rush The first wave of internet enthusiasm
has given way to a more considered but no less exciting view of e-business,
writes Pat Sweet. |
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As ICG’s last issue on this topic reflected, the year 2000 was a boom time for e-business. Barely a day went by without an attention-grabbing headline devoted to the wonders of doing business via the internet. Shares in the multiplicity of dotcom companies which were set up specifically to exploit this new way of working rose to dizzying heights. At the time, last year’s dotcom bonanza was likened by many to an internet gold rush, with new prospects and established companies racing to stake their claims in the uncharted territory of electronic trading. But 12 months on, many have realised that much of what they discovered is nothing more than fool’s gold. Taking stock Take a survey conducted last year by international business and IT consultancy American Management Systems (AMR). It interviewed 131 senior managers who had responsibility for e-business strategy in large companies with turnovers in excess of €100 million. Respondents came from the manufacturing, banking, consumer and business service sectors in the UK, Germany, France, Italy, Spain, Benelux and Scandinavia. Despite their initial enthusiasm for the new technology, just 14% of this sample described their completed e-business projects as ‘very successful’. The overwhelming majority stated that they were disappointed with their various e-business initiatives. |
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International Consultants' Guide March
2001 |
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E-Business