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 E-Business   Expert Opinion

Velocity and uncommon sense in the knowledge economy

Roger Williams looks forward to high-speed change as the
lessons of the first internet initiatives sink in.


On a well respected UK radio news programme early in 2001 an otherwise fairly authoritative news item began with the declaration: “The internet bubble has burst.” I considered this phrase, and while I disagreed with the core principle I began to understand that the “internet bubble has burst” from many perspectives. The message, however, is being misinterpreted by many individuals and organisations as “the internet is no longer going to be an important element or issue for my business”. I can see many senior business people sitting back and heaving sighs of relief.

Those who were confused and found it difficult to keep up with the pace of change, or who weren’t over-fond of ICT and who misunderstood the basic principles – such people would start to feel a little more comfortable now that they would not have to get to grips with internet technology. The cynics would launch into the usual “I told you so” reflex and take comfort from the fact that they would not be called to take action.

However, while the confused and the cynical take consolation from the idea that the bubble has burst, it is a relief to see that the greater number of business people are pushing ahead with the transformations required to prepare their organisations to function in the 21st century. But why should the ‘bubble burst’ mentality exist at all?

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International Consultants' Guide March 2001
Copyright © 2001 Prime Marketing Publications