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 E-Business   Strategy

Time is money

Dr Ian Howells of SeeBeyond discusses a model for a new business infrastructure to realise the economies of direct procurement.

The explosive growth of e-business has already changed the way business is conducted.

We are seeing the linking of private value chains into an integrated supply chain or ‘supply web’. The initial focus for e-business was on consumer trade, but analysis by Gartner shows that the volume of electronic trade between businesses is and will remain much greater. Gartner estimates that of trade worth $7.3 trillion, 9% will be conducted electronically by 2004 and 40% of this will go through e-marketplaces.

B2B is about driving business processes across and between applications and companies. It allows companies to manage their supply chains, customer relationships and business assets across these processes, applications and companies on the internet, at internet speed.

As a result it offers the sort of returns that structurally alter industries. It also (and this is no negligible consideration) holds out the prospect of glory to CEOs and other executives who capitalise on the opportunity.

E-marketplace shortcomings

Successful enterprises have learnt that an effective e-business strategy must be an integral part of an overall business strategy.

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International Consultants' Guide March 2001
Copyright © 2001 Prime Marketing Publications