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Contentious issues Peter Kumik of SealedMedia discusses
Digital Rights Management technology and explains how it will affect the
way content is consumed by way of the internet. |
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It was only two years ago that I was told that publishing valuable digital content on the internet would not take off for 10 years. Today it is happening all of the time, with MP3 music files being swapped by our children and market research reports openly passed between business colleagues. The problem is that the intellectual property owners lose control of distribution through publishing content on the internet and then, more often than not, do not get paid for the use of a large percentage of their content. The reason is simple: conventional internet technologies have no facilities for enforcing copyright. We can now look back with a sense of irony at straplines from major technology companies saying “Information at your finger tips”, “Information where and how you need it”. The irony today is that this is exactly what we have now; however, what business really needs is a sure way of only giving us the information to which we have a right. Digital Rights Management (DRM) is an emergent technology category for products and services that allow digital content to be published on the internet while allowing publishers to maintain their copyright. These technologies predicate a market for digital content on the internet estimated at $270 billion by 2003. In short this is the next wave of e-commerce. |
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International Consultants' Guide March
2001 |
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E-Business