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Apropos Technology |
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Apropos Technology develops, markets and supports a multiple media customer interaction management solution for e-business. The solution combines patented software with an established implementation methodology and support services. Apropos’ software suite helps enable personalisation of customer interactions irrespective of the preferred communication method – including e-mail, web chat and callback, fax and voice (VoIP) – in a universal multiple media queue. This solution, Apropos says, is equally suitable to greenfield or legacy infrastructure situations, and using business-rules scripting, companies can manage each interaction individually, regardless of media, based on its value to the business. Apropos is based in Chicago, with its European HQ in Buckinghamshire and offices worldwide. The Apropos suite of products is used by over 250 companies supporting organisations such as Nokia, Amazon.com, ebookers.com, Charles Schwab, 3Com, Pfizer, Nestlé, Pepsi-Cola, Murphy Brewery, Seagate Software, Sainsburys, Remedy, ICL and Cable & Wireless. Business approach As organisations strive to discover and use more information about individual customers, their preferences and how they should be treated during future interactions, Apropos sets out to provide the ability to analyse customer contact history across all media. |
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International Consultants' Guide March
2001 |
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Supplier
Profile 
www.apropos.com