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 Data Warehousing & Business Intelligence   Information Management

Warehousing whys and wherefores

Ty Sapsford of OCS Consulting reviews the trends and challenges that make data warehousing such a lively topic in business and
IT circles.


There is no argument that it would require a very brave individual or company to state that a business can survive without information.

Equally few would say that information is achieved without data management and efficient delivery of data. The delivery of information occurs when data is presented to business users in understandable, legible and visual format.

We are told the world is in the Information Age. Why is it, then, that the term ‘data warehousing’ can provoke such consternation amongst business and IT professionals?

Conversation stopper

Projects have been stopped because someone saw or heard the term data warehouse or, more recently, enterprise data mart.

Etiquette often demands that we speak and describe data management in terms of the business solution almost as though data management and the applications that use the data are one.

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International Consultants' Guide May 2001
Copyright © 2001 Prime Marketing Publications