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Alterian |
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Founded in 1997 and floated on the London Stock Exchange in 2000, Alterian provides technology designed to radically change the way data is stored, captured, analysed and presented. Its areas of application range from traditional CRM solutions, using internal and external data to segment and target customer groups, to fraud detection, financial analysis, list broking and data hosting. The company has operations in North America and the UK, with many active partner organisations around the world. Alterian’s technology is designed to allow information to be viewed in every dimension and in detail. It handles very large quantities of data within end users’ familiar Windows environments and can be fully customised. The technology is said to be applicable to vertical markets such as retailing, marketing services, financial services, telecoms and utilities. In addition, it is being applied to horizontal technology areas such as CRM, KM and data warehousing. Partnership opportunities Alterian markets its products through a network of business partners, including systems integrators and consultants, service providers, ISVs and technology partners. Organisations such as Carlson Marketing Group, Claritas, CMG Admiral, Dimension Data, Experian and Vertex have already joined the Alterian partner programme. |
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International Consultants' Guide May 2001
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