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Karen Linfield of AnitePS presents the practical steps to take towards collaborative partnerships.
Crossing the gain line - Part 1 | Part 2
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Karen Linfield: the partner should ideally have a strategic fit as any collaboration is a long-term initiative
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Collaboration, partnering, joint focus, strategic alliance and relationship management: many terms for the same impractical theory or a measured corporate response to the changing business environment?
Background
The theory of collaboration has been around for many years and has been used to varying extents in several industries.
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International Consultants' Guide 2002
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