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Dr Hermann Simon of Simon-Kucher argues for more positive strategic thinking as a way of increasing sales despite the gloom.
Against the wind - Part 1 | Part 2
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Dr Hermann Simon: it’s possible for companies to be successful, even in the midst of the storm
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Most companies today are being buffeted by a strong, relentless wind. Revenues are being blown away like delicate saplings. Industries such as air travel, tourism, hospitality, shipping, telecommunications and banking are being hit especially hard. Not even the automotive industry and its diverse network of suppliers have been spared. The chemical industry has been shaken, and luxury goods manufacturers, which seemed to be immune to crisis, are reporting declining revenues for the first time in years.
Is the crisis the agent of an unstoppable higher power? Does anyone have a reliable cure? What actions can companies take? Is cost cutting the only solution? What can struggling companies learn from those that are coping more successfully?
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International Consultants' Guide 2002
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Market Overview