|
Pat Sweet finds that CRM is still widely regarded as a very high priority, despite first-generation disappointments.
Second time around - Part 1 | Part 2| Part 3
The honeymoon is over. The partners are starting to bicker and many relationships are only one step away from the divorce court.
Such is the current state of play in the customer relationship management (CRM) market. Major changes are needed on both sides if the recent nosedive in CRM software sales is to be halted, and if organisations are to reap many of the benefits from CRM which have so far eluded them.
More...
If you are not registered with the site, please register now to read the rest of this page.
If you are registered, please sign in to read the rest of this page.
International Consultants' Guide 2002
Copyright © 2002 |
 |
| 
Market Overview |