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John Freeland of Accenture emphasises the role of marketing to energise customer relationships.
Accent on marketing - Part 1 | Part 2
Attracting and retaining the most valuable customers requires companies to aggressively market products and services to increase the economic value of both their brand and customer relationships. In addition, companies must sustain bottom-line performance in the face of skyrocketing marketing costs.
To realise these goals, companies must continue their efforts to maximise their investments in the sales and service technologies that help reach, understand and interact intelligently with customers.
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International Consultants' Guide 2002
Copyright © 2002 |
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Market Overview