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Reg Price of the CRM Group and Laurence Buchanan of SAP (UK) propose a six-point programme for the future development of customer relationship management.
What next for CRM? - Part 1 | Part 2| Part 3
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Laurence Buchanan (above) and Reg Price: six key trends indicate the direction CRM is likely to take
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Without doubt, CRM is a phenomenon. That makes it worthy of detailed study, but the interest it generates is far from academic.
With few exceptions, managers recognise the importance of customers and the need to better manage relationships with them. CRM is in the periscope of most organisations.
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International Consultants' Guide 2002
Copyright © 2002 |
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Market Overview