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Reg Price of the CRM Group and Laurence Buchanan of SAP (UK) propose a six-point programme for the future development of customer relationship management.
What next for CRM? - Part 2 | Part 1| Part 3
Using existing CRM technology and channels, many organisations could reap potentially enormous gains through improving relationships with business partners, employees and analysts.
According to a survey by US-based consulting firm Front Line Solutions, 25% of value-added resellers (VARs) say they would definitely switch vendors if one provided significantly better relationship management tools. A further 60% say they might switch – and only 15% say they would not.
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International Consultants' Guide 2002
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Market Overview