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Reg Price of the CRM Group and Laurence Buchanan of SAP (UK) propose a six-point programme for the future development of customer relationship management.
What next for CRM? - Part 3 | Part 1| Part 2
Permission and security will become crucial to marketing success (if only to conform to Data Protection Acts). Permission-based email campaigns have already been shown to generate 10 to 20 times the response rates of direct mail promotions at one tenth of the cost.
Analyst-driven CRM
The recent dotcom debacle has highlighted (among other things) the shortcomings of the accounting system, which has remained largely unchanged for 30 years. Large accounting firms have recognised this and most are working hard on areas that have implications for the future of CRM.
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International Consultants' Guide 2002
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Market Overview