Overview

Contents
Summary

Articles

Market Overview | Part 2 | Part 3

Expert Opinion | Part 2 | Part 3

CRM in the Public Sector | Part 2

Board Involvement | Part 2

Marketing Strategy | Part 2

Future CRM | Part 2 | Part 3

Billing | Part 2

Case Study: Lunn Poly | Part 2

Business Review | Part 2

Supplier Profiles

AIT Group
Applix
Eyretel
Firstwave
Pegasystems
Sagent

Contact Points

Contact Points

UK travel retailer Lunn Poly aims to give a consistently warm reception to browsing would-be travellers.

Wish you were there? - Part 2 | Part 1

The site offers an intelligent searching capability with dynamic links to a content database. Steve Jones, Plato’s technical director, comments: “We designed and built a dynamic Java-based search engine to power the Lunn Poly website. This had to provide links to Thomson, Lunn Poly’s tour operator partner, for availability searching.

“To allow feature searching against the customer’s preferences we had to integrate the search engine with a content management system. Business rules are embedded in JavaBeans to automate cross-selling and expand the search to ensure the nearest match.”

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International Consultants' Guide 2002

Copyright © 2002