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Home 2002 Customer Relationship Management (February) CRM in the Public Sector ...

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Overview

Contents
Summary

Articles



Market Overview | Part 2 | Part 3

Expert Opinion | Part 2 | Part 3

CRM in the Public Sector | Part 2

Board Involvement | Part 2

Marketing Strategy | Part 2

Future CRM | Part 2 | Part 3

Billing | Part 2

Case Study: Lunn Poly | Part 2

Business Review | Part 2

Supplier Profiles


AIT Group
Applix
Eyretel
Firstwave
Pegasystems
Sagent

Contact Points


Contact Points

Bryan Manning of Ratestar and the European Federation for Medical Informatics shows how the principles of CRM might apply, with modifications, to seamless public sector services.

CRM in the community - Part 2 | Part 1

At the case level, the visibility provided is aimed at rapid assimilation of salient features and issues; in both governance modes, however, the aim is to enable senior management to identify and respond appropriately to significant variance from expected/desired norms.

But where text-based summaries are required, the solution will depend on a change in professional reporting styles. Its success will depend on developing the ability of all concerned to provide crisp, objective, key-point summary abstracts as headings to all reports. These can then be extracted point by point and added into the summaries.

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