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Jeff Marksz of The Database Group proposes switching board-level focus as a means of bringing customer relationships back to the bottom line.
Many happy returns - Part 1 | Part 2
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Jeff Marksz: the top three CRM success factors all concern management processes
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It’s not surprising that most executives have been sorely disappointed with the return on investment from their organisations’ CRM initiatives. However, those same executives might be surprised to learn that this is mainly because of the management approach used to plan and implement CRM strategy.
A recent study by The Database Group, examining the reasons for CRM success and failure, shows the biggest factors for both success and failure are related to management disciplines.
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International Consultants' Guide 2002
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Market Overview