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- Expert Opinion | Part 2 | Part 3
Professor Adrian Payne of Cranfield details the pivotal role CRM has to
play in unlocking customer value.
- Board Involvement | Part 2
Jeff Marksz of The Database Group reports on a survey that found
weaknesses in top-level commitment to CRM.
- Marketing Strategy | Part 2
John Freeland of Accenture emphasises the role of marketing to energise customer relationships.
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- Future CRM | Part 2 | Part 3
Reg Price of the CRM Group and Laurence Buchanan of SAP identify six
key trends and extrapolate a direction for CRM.
- Billing | Part 2
Austria’s telecoms leader Max.Mobil sees billing as a main feature of its
customer relationships.
- Contact Points
Global contact details for all the suppliers profiled in this report.
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