Overview

Contents
Summary

Articles

Market Overview | Part 2 | Part 3

Expert Opinion | Part 2 | Part 3

CRM in the Public Sector | Part 2

Board Involvement | Part 2

Marketing Strategy | Part 2

Future CRM | Part 2 | Part 3

Billing | Part 2

Case Study: Lunn Poly | Part 2

Business Review | Part 2

Supplier Profiles

AIT Group
Applix
Eyretel
Firstwave
Pegasystems
Sagent

Contact Points

Contact Points

Firstwave

Firstwave recommends that a customer relationship management project should be approached top-down, as an enterprise-wide strategy to automate the entire CRM process. It is not intended to be a desktop application that can be installed and forgotten about.

Firstwave aims to apply its experience to guide companies through a complete strategic transformation into a profitable customer-centric organisation, ensuring the benefits of CRM are realised.

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International Consultants' Guide 2002

Copyright © 2002