Overview

Contents
Summary

Articles

Market Overview | Part 2 | Part 3

Expert Opinion | Part 2 | Part 3

CRM in the Public Sector | Part 2

Board Involvement | Part 2

Marketing Strategy | Part 2

Future CRM | Part 2 | Part 3

Billing | Part 2

Case Study: Lunn Poly | Part 2

Business Review | Part 2

Supplier Profiles

AIT Group
Applix
Eyretel
Firstwave
Pegasystems
Sagent

Contact Points

Contact Points

Pegasystems

Founded in 1983, Pegasystems develops rules-based process automation solutions designed to maximise the effect of an organisation’s business practices. From an original focus on the financial services industry, Pegasystems has broadened its scope to appeal to healthcare, retail and telecommunications companies.

Pegasystems says its strength lies in its ability to deliver back-office exception processing and customer relationship management solutions driven by its patented rules engine. The applications work across all communications channels: call centre, IVR, fax, branch office, web and chat.

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International Consultants' Guide 2002

Copyright © 2002