Overview

Contents
Summary

Articles

Market Overview | Part 2 | Part 3

Expert Opinion | Part 2 | Part 3

CRM in the Public Sector | Part 2

Board Involvement | Part 2

Marketing Strategy | Part 2

Future CRM | Part 2 | Part 3

Billing | Part 2

Case Study: Lunn Poly | Part 2

Business Review | Part 2

Supplier Profiles

AIT Group
Applix
Eyretel
Firstwave
Pegasystems
Sagent

Contact Points

Contact Points

Sagent

Sagent believes that the key to maximising the value of data is to have a completely integrated approach to customer information, and to be able to use tools that allow people to act on that information.

Having the tools helps realise the promise of customer relationship management (CRM) by giving a complete and accurate picture of the total relationship that an organisation has with each of its customers. But, says Sagent, having the tools, customer contact systems or CRM systems without the right data gives the organisation nothing.

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International Consultants' Guide 2002

Copyright © 2002