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Allan Waller of Solving International and Cranfield offers a detailed exposition of globalisation and supply chain mechanics.
Big business in a small world - Part 2 | Part 1| Part 3
So long as the consumer wanted to buy the brand, it was assumed that the downstream supply chain would take care of itself. This view is rapidly changing. In a consumer-driven environment, the concept of consumer-driven logistics is becoming increasingly accepted as businesses begin to understand that their future existence depends upon the end users of their products.
Organisations must ensure that every business activity along the total supply chain is geared toward customer satisfaction. A flexible manufacturing response is an essential part of this.
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International Consultants' Guide 2002
Copyright © 2002 |
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